Tourism and Ayurveda

According to latest studies, next big opportunities in Indian tourism industry could be Medical Tourism. Medical Tourism has the potential to generate Rs. 10,000 crore. Medical procedures in India are cheaper when compared to U.S and other European countries. Another advantage for India is that it can provide many medical treatment at one place like Ayurveda, Yoga, Meditation and Allopathy.

In the recent years, the number of visitors to India, aiming at experiencing the goodness and efficacy of Ayurvedic practices has been increasing tremendously. The government has taken measures to standardize Ayurveda treatment to meet this challenge.

The South Indian state of Kerala, the land of spices in the hub of Ayurvedic treatment in the country. Kerala’s climate, natural abundance of forests – with a wealth of herbs and medicinal plant and the cool monsoon season are best suited for Aurveda’s curative and restorative packages. Infact, Kerala is the only state which practices this system of medicine with absolute dedication.

Kerala, the confluence of different natural herbal systems, enriched and fine tuned Ayurveda. While sidha and marma systems in South Kerala enriched Ayurvedic system, it joined hands with Kalaripayattu and Kalaritherapy in northern kerala. This resulted in the emergence of a new stream noted for its special procedures and formulations.